Event Farm partnership with Nike for the 2016 Rio Olympics.

Business Goal & Motivation:

• Introduce a new IRL Nike experience where athletes and attendees of the Olympic Games could engage in an exclusive pop up event for limited Nike merch and benefits. Provide attendees an interactive platform and physical activations - Nike ID, Run Club, Lunar, etc. - to create custom olympic theme merch, on-demand, increase customer brand trust, increase product revenue through creative personalized retail, and deliver new product market.

• Design and develop a mobile concierge application facilitating daily programs, events, and activations for Nike ambassadors, guests, and staff staying at the Villa Victoria. Increase brand awareness, loyalty, and business opportunities.

Discover & Define:

• Researched the Nike iD & Nike + business goals and assets including new product features, customization pain points, monthly retail revenue, customer retention, and Nike iD personalization ROI. 

• Analyzed & implemented the Nike guidelines for the retail products customization and the event concierge mobile app. Ensure designs accomplish the business KPIs for interactive activations, easy to use interface for on-demand olympic themed products, and mobile IA of the concierge experience for hotel guests.

Discover & Define:

• For the duration of the Olympic Games and the pop up event Nike brand ambassadors, sponsors, and athletes stayed at the Villa Victoria in Rio. Nike wanted an exclusive mobile concierge app Xenia to facilitate hotel residents experiences.

• Establish an event portal for guests of the Villa Victoria to manage their experience in the hotel including: education & guidance about events, sessions & classes, limited activations, onsite support via brand ambassadors, and trackable information on transactions & schedules.

Design Process:

• Designed the “interactive POS” interface for customization in 3 steps. The concept enabled attendees to navigate the Nike iD like product, select assets for placement, and confirm their design for order. Orders were sent to the proper station where they were completed for pick up via NFC.

• Simplify the concierge model via a calendar layout, giving users the ability to track and schedule events for each day of the week. Guests and Hosts were able track, manage, sign up, cancel, and facilitate all the events the Villa Victoria had to offer, eliminating the error for missing out on event activations.

Xenia - Itinerary & Nike Lunar Epic Trial Nike Rio 2016

Xenia - Messages Nike Rio 2016

Xenia - Nike Women House for Her Nike Rio 2016

Xenia - Moments & Discover Nike Rio 2016

Develop & Deliver:

• Delivered new interactive interface for customized Nike retail, showcasing the exclusive Olympic Nike Unlimited themed assets for Nike apparel - sneakers, tee bar, unlimited pins, etc.

• Boost on-demand retail for Nike Customers and event attendees -civilians and athletes. Attendees of the pop up can access all the creative assets Nike Unlimited House has to offer and express their creativity, educate themselves on the customization process, and purchase exclusive custom Nike Unlimited products on-demand.

• Delivered an all encompassing event management app for guests and hosts of the Villa Victoria. Increased brand awareness and loyalty through mobile experience. Increased guest engagement with brand lead events for growth in retention.

Validation & Feedback:

Unlimited House - NFC badge credentials & wristbands

• To power the event, NFC technology (Near Field Communication) was used with kiosk-based portals to facilitate entry, pick up items, customize retail products, etc. This tech helped Nike gather event-based ROI through tracking attendee engagement and movement.

Unlimited House - SNKRS pickup Nike Rio 2016

Unlimited House - SNKRS pickup Nike Rio 2016

Unlimited House - Tee Bar Nike Rio 2016

Unlimited House - Tee Bar Nike Rio 2016

Unlimited House - Ashton Eaton Tee Bar Nike Rio 2016

Unlimited House - Tee Bar Nike Rio 2016

Unlimited House - Tee Bar Nike Rio 2016

Unlimited House - Ashton Eaton Tee Bar Nike Rio 2016

Validation & Feedback:

• “Unlimited House” was a successful event increasing Nike’s brand loyalty - 60% of attendees engaged with the various event activations, 55% of civilians created custom merch, 60% of athletes created custom merch - delivering on the business goals of testing customer ROI through custom retail.

• On-demand retail model was validated by the engagement and desire to promote identity through exclusive merchandise.

• Being this was my first major project, I gained corporate design knowledge, leadership skills, project management experience - how to deliver with strict deadlines, technical implementation experience - improving Event Farm EFX (experiential tech for events) showcasing my skills to deliver high level product design.